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News and Views
WHIreland back Hofmeister Brewing Company
Posted on 10 Jul 2019
WHIreland is delighted to have acted as financial adviser and broker to secure a private investment for Hofmeister Brewing Company through our Investor Forum. A heritage brand which was bought and re-launched in 2017 by founders Spencer Chambers and Richard Longhurst, Hofmeister beer is now a leading market product. Following its reinvention as a Bavarian–brewed beer, Hofmeister won the award for International Wine and Spirit Competition’s World’s Best Lager in 2018 and the Quality Drinks Award for Best Lager in 2019.
Having invested time proving and ensuring the product and brand are of the highest quality, retailers such as Ocado and the Connaught Hotel are all backing Hofmeister. The investment secured by WHIreland will be spent predominately on recruiting a full-time sales team who will be supported by new marketing and POS material, to further expand their retail distribution.
Spencer Chambers, Co-Founder of Hofmeister Brewing Company, commented: “We are thrilled with the success and progress that Hofmeister has made over the last two years. It is fantastic to have the backing of WHIreland. This round of funding was in fact oversubscribed and it is amazing to see this kind of support for our brand. This money will be mainly invested in employing full-time sales people as well as new marketing and POS material. We have a great product, that’s working well and its now about spreading the word.”
Adam Pollock, Head of Corporate & Institutional Broking at WHIreland commented, “We are delighted to have been appointed by Hofmeister to help raise them funds. This is an iconic brand that deserves restoration to its former glory and we are proud to be associated with it.”